Mahfuz Pholby

Product Designer for major B2B & B2C platforms

Ten years building products used across English football, nationally regulated crypto exchanges, and platforms serving the NHS, Mars and Coca-Cola. I have a background in Computer Science which helps me work collaboratively within design, product and development teams well.

The FA Referee Portal: brand mark and core reporting screens.
The Football Association

Referee Portal

  • Product Strategy
  • Stakeholder Management
  • User Research
  • Accessibility (WCAG AA)

I led design on the FA's Referee Portal. Expected time to complete reports improved by 80–90%.

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BitOasis shown across desktop and mobile trading screens.
BitOasis

Payment system across different financial regulations in the Middle East

  • Product Strategy
  • Compliance
  • Payments
  • iOS
  • Android
  • Web

Senior Product Designer on payment flows across web, iOS, and Android for markets with different banking rails and crypto laws. Purchase and deposit abandonment fell by 60%.

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The redesigned PathMotion platform shown across several client instances.
PathMotion

Adaptive design system for a multi-client platform

  • Design Strategy
  • Design Systems
  • Stakeholder Management
  • B2B2C

Sole product designer on a full redesign and replatform. Weekly interactions grew from ~10,000 to 64,000+ within three weeks of launch; clients grew from 56 to 74 in six months.

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